The Volvo XC40 and BMW iX are two of the most high-tech and comfortable compact luxury SUVs on the market today. Both offer abundant safety features, powerful yet efficient powertrains, and well-appointed interiors packed with the latest technology. But how do they compare when looking specifically at tech and comfort? Let’s take a detailed look at Volvo XC40 vs. BMW iX Technology and Comfort Comparison.
Infotainment and Connectivity
The XC40 comes standard with Volvo’s Sensus infotainment system displayed on a 9-inch touchscreen. It includes navigation, Bluetooth phone and audio streaming, Apple CarPlay/Android Auto, an integrated WiFi hotspot, and natural voice control. Upgrades like a Harman Kardon premium sound system and wireless phone charging are available.
The BMW iX has a more advanced infotainment system centered around a massive curved display panel that houses a 12.3-inch digital gauge cluster and 14.9-inch central touchscreen. It runs the latest iDrive 8 software with crisp graphics, integrated navigation, a WiFi hotspot, wireless Apple CarPlay/Android Auto, and wireless phone charging. There’s also a standard Harman Kardon surround sound system and display key for controlling settings.
In terms of infotainment tech and connectivity, the iX clearly has an edge with its cutting-edge curved screen and more immersive user experience. The XC40 still impresses but can’t quite match the innovation inside the iX.
Driver Assistance and Safety
Both SUVs offer a comprehensive set of standard and available advanced driver assistance systems (ADAS). This includes forward collision warning with automatic emergency braking, lane keeping assist, blind spot monitoring, rear cross traffic alert, adaptive cruise control, and more. Volvo does have a slight reputation edge when it comes to safety.
The XC40 comes standard with most of those key safety features plus Volvo’s Pilot Assist system for hands-free driving assistance. Additional aids are offered through the $800 Advanced Package. All models also get Volvo’s unique Care Key system for setting limits on the vehicle’s speed.
The iX includes all the essential ADAS features as standard equipment. Available upgrades include a parking assistant, surround view camera, head-up display, and Extended Traffic Jam Assist for partially automated driving in heavy traffic. It also has Frontal Collision Warning with brake support and Lane Departure Warning.
Both SUVs major on safety and technology, though Volvo still holds an advantage in overall safety reputation. The iX fights back with high-end options like Extended Traffic Jam Assist. But most buyers will be extremely well-protected in either model.
Powertrain and Driving Dynamics
As a fully-electric vehicle, the iX offers instant torque and smooth, linear power delivery from its dual-motor AWD powertrain. Output is a robust 516 horsepower and 564 lb-ft enabling 0-60 mph in under 4.5 seconds – very quick for an SUV of this size. It also provides up to 300 miles of driving range. Charging happens through a standard 20A/11kW onboard charger that replenishes 80% in about 10 hours on a Level 2 charger, or 35 minutes for 10-80% on a 195kW DC fast charger.
The XC40 uses more conventional powertrain technology including gas, hybrid, and all-electric options. The base T4 gas model has a turbo 2.0L 4-cylinder with 248 horsepower delivered through a smooth 8-speed automatic. The Recharge plug-in hybrid nets 262 hp from its turbo/supercharged gas engine and rear electric motor. The all-electric Recharge model offers 402 hp, AWD, and over 200 miles of range.
Here the iX holds a clear advantage in terms of performance from its instantly responsive electric motors. The XC40 is no slouch but top-end models still don’t match the BMW’s output. However, the Volvo does offer more powertrain choices depending on your needs.
Interior Comfort and Cargo Space
Both SUVs provide a comfortable, upscale environment inside with ample room for four or five passengers. The XC40 impresses with its Scandinavian-inspired cabin blending rich materials like Nappa leather and open-pore wood with unique touches like the frameless rearview mirror. Standard sport front seats feature extendable cushions for thigh support, and available massaging front seats pamper driver and passenger. Cargo space measures 57.5 cubic feet with the rear seat folded.
The BMW iX greets occupants with flush door handles and stunning fiber-optic ambient lighting surrounding the cabin. Available glass controls for the shifter, iDrive controller, and start/stop button add a high-tech element. The standard Vernasca leather is supremely soft, while available massaging and ventilated front seats with cushion extender provide exceptional comfort. Cargo capacity is a cavernous 59.8 cubes.
Passenger space is nearly identical in both models, so the decision comes down mostly to design and material quality preferences. The iX probably has a slight edge in wow-factor and cargo versatility. But the superb seats and lovely Scandinavian style of the XC40 makes it a cozier environment.
The Bottom Line
The BMW iX takes the technology win thanks to its curved display and more advanced infotainment system, with better smartphone integration and available semi-automated driving assist. The Volvo XC40 keeps pace but can’t quite match the innovation inside the iX.
Comfort and interior space are nearly a draw as both provide a welcoming sanctuary for passengers. The iX again excels a bit in material quality and cargo versatility, but the Scandinavian coziness of the XC40 shouldn’t be underestimated.
When it comes to powertrains, the electric iX unsurprisingly delivers smoother, quicker performance compared to even the Recharge plug-in hybrid XC40. Yet Volvo still provides more engine options.
Overall, the BMW iX earns a slight win for tech-focused buyers wanting the latest gadgets and all-electric performance. But the 2023 Volvo XC40 remains a top choice for shoppers prioritizing safety, Scandinavian design, or multiple powertrain choices. Either way, drivers will enjoy abundant comfort and technology in two of the most compelling luxury crossovers available. I sincerely hope you find this “Volvo XC40 vs. BMW iX Technology and Comfort Comparison” article helpful.